We already know from our unprecedented early success in attracting mortgage professionals to Home of Choice how important to them it is that a network is well-managed by industry figures who have empathy for the Broker's world.

Home of Choice brings together a team with an unprecedented combination of financial services expertise and knowledge of how the mortgage market works, drawing on our proven track record in the UK financial services industry. We understand sales professionals and their needs, and have built modern, e-enabled and tailored sales processes that provide a level of ease not available or offered elsewhere.

We have set out to build a sales-oriented culture, a true partnership between Brokers and the Support Centre where there is only one common denominator - to create a network free of the bureaucratic constraints and mixed agendas which, in our view, continue to dominate too many financial services operations in the UK today.